What's missing?

Brand Strategy & Campaign — UC Davis Executive Leadership Program

Your plan is good. You're executing flawlessly. So, why isn't it working? Maybe something changed. One thing you can count on — things change constantly: customers' attitudes, market conditions, even your assumptions and perspectives.

The Executive Leadership Program had a good plan and was executing flawlessly. But short-term changes in the market revealed deeper changes in how people and organizations view continuing professional education.

Altosa Group helped UC Davis understand these deeper changes and develop a new plan, updating the Executive Leadership Program brand to better communicate how the program can help organizations, and individuals, meet the 21st century challenges they face.



SHARON HUNTSMAN, DIRECTOR
UC DAVIS CORPORATE EDUCATION

EXECUTIVE LEADERSHIP PROGRAM
2012 PROMOTIONAL VIDEO