Can You Tease?

Product launch — Balanced Body

Everybody loves a good tease, but building anticipation for a new product can be tricky. When that new product is reshaping an industry, the risks can be huge. That’s why Balanced Body turned to Altosa Group to help tell the story.

Balanced Body forever changed the world of Pilates when it introduced its Allegro 2 Reformer. But before the product launch, they first needed to let their customer base know something important, and different, was coming, without leaking details about the new product.

The teaser campaign Altosa Group developed prepared Pilates professionals for something entirely new, and built anticipation for significantly better equipment. This campaign set up Balanced Body to get the most from the launch of their new product.

TEASER CAMPAIGN SERIES #1

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